Category Seller Articles

Do You Really Understand Your Customers?

The time you invest getting to know and understand your customers is time very well spent.  The feedback you get is gold, pure gold.  Yet, there are other reasons why this is a prudent move.  Let’s take a look at…

Do You Really Know the Value of Your Company?

It is common for executives at companies to undergo an annual physical.  Likewise, these same executives will likely examine their own investments at least once a year, if not more often.  However, rather perplexingly, these same capable and responsible executives…

Understanding Issues Your Buyer May Face

Not every prospective buyer actually buys a business.  In fact, out of 15 prospective buyers, only 1 actually makes a purchase.  Sellers should remember that being a buyer can be stressful.  The bottom line is that buying a business is…

The Six Most Common Types of Buyers: Pros & Cons

Business owners considering selling should realize that they have many different types of prospective buyers.  Today’s prospective business buyers are more sophisticated and diverse than ever before.  Let’s take a closer look at the different types of prospective buyers and…

Defining Goodwill

You may hear the word “goodwill” thrown around a lot, but what does it really mean?  When it comes to selling a business, the term refers to all the effort that the seller put into a business over the year.…