Email blasts can be a highly effective way to reach both your existing clients and leads
Of course, it is vitally important that your messaging only contains relevant information that is truly seen as helpful
Otherwise, your emails will likely be seen as annoying and not serve their intended purpose. Let’s take a closer look at how you can get the most out of email blasts.
Step #1: Use Language Your Readers Understand
One of the most important steps in creating high-impact email blasts is to avoid jargon and too much industry speak. After all, you will want your message to be easily understood. Many of your leads and potential clients may be new to the industry, and jargon could serve to frighten them away. Make sure your writing is clear, to the point and doesn’t assume that readers know too much about the industry.
Step #2: Measure Your Results
Next, you’ll want to monitor your results. Factors such as open rates, click through, conversions and unsubscribe rates are all valuable nuggets of information and should be seen as such.
By monitoring your results, you’ll know what is working and what is not. That way you’ll be empowered to modify your approach to get the best results.
Step #3: Consider Re-Engagement Campaigns
An important part of monitoring your results is to evaluate who is and is not engaging with you. If prospects never open your emails, then you should take them off your list.
You’ll also want to consider re-engagement campaigns. This involves using a series of emails specifically designed to get your clients and leads interacting with you once again. With the right approach, re-engagement campaigns can be quite successful.
Step #4: Follow All Legal Guidelines for Email Blasts
Another key aspect of effectively using email blasts is to make sure that your emails follow the CAN-SPAM act.
Many business people fail to realize that not following these guidelines can actually lead to tens of thousands of dollars in penalties. For this reason, you should only send your emails to opt-in subscribers, and there should be an easy to find and use way to opt out.
Additionally, it should always be very clear who your email is from. Finally, be sure to encourage your existing subscribers to share your email, as this is an easy way to see organic growth.
Step #5: Focus on Growing Your List
Speaking of encouraging your subscribers to share your messaging, you should also always be thinking about how to boost your number of subscribers. Don’t begin to settle for your current level of subscribers. Providing things like courses, videos and other helpful information will increase the chances that your subscribers share content and your list will grow exponentially.
Email blasts can be an important tool for business brokers. Just be sure to think your strategy through carefully before you begin. The last thing you’ll want to do is estrange potential buyers and sellers.